Copeople PR

As an internationally famous information management software and service provider, there is an urgent need for one enterprise to change the expensive, time-consuming and demanding impression of its products, and then conveying their brand transformation concept.

In response to such dilemma, we provided the accurate EDM promotion service for the enterprise to quickly carry out effective product concept promotion and give them timely data tracking feedback.

An Internationally Famous Information Management Software and Service Provider

Nowadays, under the situation of increasingly diversified legal services institution brands, a domestic one is faced with the problem of how to inject the brand differentiation into their clients’ mind.

In this regard, we adopted the content marketing strategy and formulated an innovative content marketing solution for their target clients. As a result, the precise and direct communication with their target clients is achieved. Furthermore, it helped to strengthen the influence of a whole brand rather than a single lawyer to bring in new sources of cases.

A Domestic Legal Services Institution

As a business school which has passed the three major international certifications in terms of AACSB, EQUIS, AMBA and high-quality MBA education certification in China, it is facing with the difficulty to effectively bring in clients with the low conversion rate of various channels.

As for the lack of online transformation channels, we helped the business school to spread the course content through social media, including WeChat, Weibo and other social media platforms. Relying on our existing community brand, WeChat hosting service, and the high quality of content output, business school was able to attract more domestic trainees and organizations, and then enhancing the popularity of the brand in the domestic high-end people.

A Qualified Domestic Business School

The growth of business has brought an urgent need for a state-owned bank to expand its market share, but it also brings the problem of lack of effective channels to contact the decision makers. The increase in users brings the market share, however, it also causes the difficulty in maintaining the customer through its own effective offline activities.

In order to meet the needs of the bank, we helped them to enhance their exposure among the enterprise key decision makers (CXO) network at the China Finance Elites Forum. Relying on the excellent activity content, we successfully maintained the client relationships by inviting the VIP clients to participate in the activity. In other words, we achieved the dual goals of business growth and client stickiness.

A Famous State-Owned Bank

Effected by the cultural differences between China and foreign countries, a leading international human resource service provider cannot join domestic market from the perspective of consulting. Meantime, the opportunity cost of approaching customer groups in finance is very high.

In order to solve this problem, we helped the brand to achieve high exposure in the China Finance EXPO, improve the domestic market awareness, broaden the talent pool, win trust and establish a direct and effective connection with the target clients. At the same time, we also help the brand to carry out real-time WeChat push services to achieve efficient information sharing.

A Leading International Human Resource Service Provider